Practically perfect

So a commercial comes on TV last night for the WB's latest reality show, The Starlet, and this appears on the screen:

"PERFECT!!! -- The New York Times"

Now I'm no great fan of the New York Times, but even I give them more credit than to call this piece of bilge "perfect." Or to use three exclamation points to describe anything, including the end of the world. So I do a little Googling, and here's what turns up:

"Together they have concocted the perfect reality show for the age of celebrity and instant gratification -- the Schwab's overnight discovery myth as reality show."

Yep. Advertisers. Gotta love 'em.